Two stories. One colour. One mark.
The pink coat. Ask any plasterer: the moment a room turns rose-pink, wall by wall, is the moment it starts becoming a home. Finishing plaster has been pink for generations — it's the colour of the craft itself.
The desert rose. In the deserts our gypsum comes from, the mineral does something remarkable: it blooms. Gypsum crystallises into rosette formations — desert roses — petals of stone grown grain by grain. Our mark is that bloom: six crystal petals around an alabaster core.